Provide pure-floss build flavor

[ghost]

Google Analytics (and most likely bugsnag?) is non-free software, could you provide a gradle flavor that does not require this?

[JakeWharton]

Provide how? The debug build does not use either of these services.

[ghost]

Still they are required by build.gradle (and checked before anything is actually build) You can add build flavors like

productFlavors {
        play {
        }
        free {
        }
    }

and then marking the dependcies only with playCompile instead of compile. After that you can move all flavor related stuff out of src/main into /src/play or src/free instead. If this is possible with your app requires deeper knoledge of how and why those services are used.