[FW][IMP] ecommerce: cross-upselling

content/applications/websites/ecommerce/products/cross_upselling.rst

@@ -2,88 +2,69 @@
 Cross-selling and upselling
 ===========================
 
-Any sales process is an opportunity to maximize revenues. **Cross-selling and upselling** are sales
-techniques consisting in selling customers additional or more expensive products and services than
-what they were originally shopping for. It is a great way to maximize the value of each one of your
-customers.
+:ref:`Cross-selling <ecommerce/cross_selling>` and
+:ref:`upselling <ecommerce/cross_upselling/alternative>` are sales techniques designed to encourage
+customers to purchase additional or higher-priced products and services from your :doc:`catalog`.
 
-**Cross-selling** can be done via **two** features:
-
-- :ref:`Optional products <cross_upselling/optional>` upon **adding to cart**;
-- :ref:`Accessory products <cross_upselling/accessory>` on the **checkout page**.
-
-**Upselling** is only done via :ref:`alternative products <cross_upselling/alternative>` on the
-**product page**.
-
-.. seealso::
-   :doc:`catalog`
+.. _ecommerce/cross_selling:
 
 Cross-selling
 =============
 
-.. _cross_upselling/optional:
+Cross-selling can be achieved by suggesting
+:ref:`optional products <ecommerce/cross_upselling/optional>` when items are added to the cart or by
+recommending :ref:`accessory products <ecommerce/cross_upselling/accessory>` on the checkout page.
+
+.. _ecommerce/cross_upselling/optional:
 
 Optional products
 -----------------
 
-**Optional products** are suggested when customers click :guilabel:`Add to cart`, either from the
-**product page** or **catalog page**. Upon clicking, a pop-up window opens with the
-**optional products** displayed in the :guilabel:`Available Options` section.
+**Optional products** are suggested when the customer selects a product and clicks
+:guilabel:`Add to cart`.
 
-.. image:: cross_upselling/cross_upselling-cart.png
-   :align: center
-   :alt: Optional products cross-selling
-
-To enable **optional products** go to :menuselection:`Website --> eCommerce --> Products`,
-select a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
-:guilabel:`Optional Products` field. Optional products are **linked** to the product(s) they are set
-up with on the **product template**. They only appear when that product is added to the cart.
+To enable **optional products**, go to :menuselection:`Website --> eCommerce --> Products`, select a
+product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
+:guilabel:`Optional Products` field.
 
-.. tip::
-   You can also access the :guilabel:`Sales` tab of the **product template** by selecting a product
-   on your **main shop page** and clicking :guilabel:`Product` in the top-right corner.
+.. image:: cross_upselling/add-to-cart.png
+   :alt: Optional products cross-selling
 
-.. _cross_upselling/accessory:
+.. _ecommerce/cross_upselling/accessory:
 
 Accessory products
 ------------------
 
-**Accessory products** are displayed in the :guilabel:`Suggested Accessories` section before
-processing to checkout at the :guilabel:`Review Order` step.
-
-.. image:: cross_upselling/cross_upselling-checkout.png
-   :align: center
-   :alt: Suggested accessories at checkout during cart review
+**Accessory products** are showcased in the :guilabel:`Suggested Accessories` section during the
+:guilabel:`Review Order` step, just before proceeding to checkout.
 
 To enable **accessory products**, go to :menuselection:`Website --> eCommerce --> Products`, select
 a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
-:guilabel:`Accessory Products` field. Suggested accessory products are **linked** to the product(s)
-they are set up with on the **product template**. They only appear when that product is at the
-checkout process review.
+:guilabel:`Accessory Products` field.
 
-Upselling
-=========
+.. image:: cross_upselling/accessory-products.png
+   :alt: Suggested accessories at checkout during cart review
 
-.. _cross_upselling/alternative:
+.. _ecommerce/cross_upselling/alternative:
 
-Alternative products
---------------------
+Upselling
+=========
 
-**Alternative products** are suggested on the **product page** and usually incentivize customers to
-buy a more expensive variant or product than the one they were initially shopping for.
+You can display **alternative products** at the bottom of the product page as an upselling
+technique, encouraging customers to consider a more expensive variant or product than their
+initial choice by presenting appealing alternatives.
 
 .. image:: cross_upselling/cross_upselling-alternative.png
-   :align: center
    :alt: Alternative products on the product page
 
-To enable **alternative products**, go to :menuselection:`Website --> eCommerce --> Products`,
-select a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
-:guilabel:`Alternative Products` field. Then, go to the related **product page** by clicking
-:guilabel:`Go To Website`, and click :menuselection:`Edit`. Stay on the :guilabel:`Blocks` tab, and
-scroll down to the :guilabel:`Dynamic Content` section. Then, drag and drop the :guilabel:`Products`
-building block anywhere on the **product page**.
-
-When placed, in :guilabel:`Edit` mode, click the **block** to access various settings for that
-:guilabel:`Products` building block. In the :guilabel:`Filter` field, select :guilabel:`Alternative
-Products`. You can configure several additional settings, such as how many elements are displayed
-(:guilabel:`Fetched Elements`), the :guilabel:`Template` used, etc.
+To enable alternative products, navigate to :menuselection:`Website --> eCommerce --> Products`,
+select the desired product, and go to the :guilabel:`Sales` tab. In the
+:guilabel:`Alternative Products` field, add the products you want to feature.
+
+Click :guilabel:`Go to Website` to view the alternative products displayed at the bottom of the
+product page.
+
+To adjust the settings, click :guilabel:`Edit` and select the related
+:doc:`building block <../../website/web_design/building_blocks>`. In the :guilabel:`Customize`
+tab, scroll to the :guilabel:`Alternative Products` section and modify the settings as needed to
+tailor the display to your preferences.